Cheryl Pearson-McNeal – Background

Nielsen - African American consumer

UFSC Speaker – 5th Annual African American Briefing for Financial Professionals

Cheryl Pearson-McNeil Senior Vice President

Cheryl Pearson McNeil
Cheryl Pearson-McNeil is Senior Vice President of Public Affairs and Government Relations for Nielsen, a global leader in measurement and information that measures what consumers watch and buy in more than 100 countries around the world.  She holds responsibility for widening the scope of the company’s government, community, and corporate social responsibility programs across the United States; oversees the company’s national multicultural advertising strategy; works to expand public outreach efforts across the company’s businesses; and is the visionary behind Nielsen’s award-winning annual African-American Consumer Report.  She previously served as senior vice president of communications in support of Nielsen Consumer North America and prior to that role served as the vice president of public affairs.
Prior to Nielsen, Cheryl was an executive for the NBC affiliate in Chicago, and headed the marketing and communications departments for several multi-million dollar non-profit organizations, including, The Boys & Girls Clubs of Chicago, The YWCA of Metropolitan Chicago and the Girl Scouts.
She serves on the board of directors for the Girl Scouts of Greater Chicago and Northwest Indiana and the Better Government Association.  She is a former board member of the Museum of Broadcast and Communications and Chicago Foundation for Women.  She is co-chair of the Executive’s Club of Chicago’s Civic Committee; the Network of Executive Women’s Executive Leaders Forum’s Steering Committee and serves as a mentor for the University of Chicago’s Harris School for Public Policy mentor program.
Cheryl has won numerous awards and honors. In 2012, Purdue University named her a Distinguished Alumna; was featured in Essence Magazine; NBC’s the included her in its “2012 Class of 100 Americans Making History Today”; and Target Market News named her “Executive of the Year.” The Chicago Tribune profiled her in its weekly “Remarkable Person” feature and she has been featured in other numerous national, regional and local magazines and publications.
Cheryl holds a Bachelor of Arts in public relations from Purdue University and a Masters of Business Administration from the Keller Graduate School of Management.  Cheryl can be reached at [email protected] or via Twitter @Powerfulpenny

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5th Annual African American Briefing for Financial Professionals

March 23 -€“ 25, 2015
Washington, DC

African American Breifing for Financial PRofessionals
The African American Briefing for Financial Professionals (AABFP) is an opportunity for leaders of the Urban Financial Services Coalition (UFSC) to learn from lawmakers, regulators, industry experts and government leaders what strategies government is developing to create jobs, grow businesses and revitalize communities.
The briefing is also an opportunity for members to learn how they can be a resource to over challenges facing the financial services industry and capitalize on the annual multi-trillion dollar market business opportunity.